Context

Social media has become an integral part of daily life, connecting people across the globe and shaping conversations on everything from politics to pop culture. In 2024, over five billion people actively use social media, a number expected to surpass six billion by 2028.

In the Philippines, social media is not just a tool for communication and entertainment—it is a primary source of information. Over 60% of adults use social media as their main source of news, highlighting its influence on public opinion and societal trends. The country is home to 86.24 million social media users, a figure projected to grow to 95.48 million in the coming years.

Among the most widely used platforms:

📌 Facebook – 87.7 million users

📌 TikTok – 62.35 million users

While social media provides instant access to news, fosters community engagement, and amplifies voices, it also raises critical concerns. Issues such as privacy and data security, misinformation, mental health effects, and algorithm-driven content continue to spark debates about its long-term impact.

Sources:

1. Statista Key Market Indicators

2. Digital 2025: Global Overview Report